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Online media and online businesses are essential to our modern world. The digital platform allows unique interactions with consumers and brand recognition to draw customers to your business or product. It can also allow you to increase traffic from social media or search engines as well as other websites, which creates more opportunities for revenue.

Digital media companies produce, create or distribute digital content across various platforms. Some examples of this are podcasts, video, blogs and e-commerce websites. Some of these companies have subscription-based models that are similar to the traditional newspaper or magazine model, in which users pay a monthly fee to access content.

Digital media provides new revenue streams that were never available before. It is vital that media companies are aware of these new opportunities, and how they can be utilized to benefit them.

The three major types of digital media are owned or earned media, as well as paid and earned. The term “owned media” refers to your website, your blog, and your social media channels. The more owned media that a company has, the more visibility it will get on search results pages. This is why it is crucial to optimize all your owned media for SEO so that search engines are able to find it and rank it. Paid media refers to things such as PPC, social media advertising and advertising that retargets. Earned media includes content that is shared by your customers which can help to build your brand. Examples include recommendations on social media and the e-WOM.

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